My Story, N. Zealand eyes Asian travellers

NEW ZEALAND'S quake-hit city of Christchurch is targetting Asia as it ramps up efforts to boost tourist arrivals while Western economies continue to struggle, a top official said yesterday.

Tim Hunter, chief executive of the Christchurch and Canterbury Tourism office, said Asia "is hugely important now because of the financial catastrophe in America and Europe," Hunter said.

"We are pleased that we are reasonably close to Asia," added Hunter, who will also visit Malaysia, Japan and South Korea — all major tourism markets.

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